Occam Consulting

Client

Occam

Timeline

2 weeks

Service

Branding

Website

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Brand New

Branding

The Challenge

Occam37 needed a complete rebranding to better align with its evolving identity as a forward-thinking consultancy. The challenge was to create a fresh, modern identity that reflected the company’s innovative approach and values, while maintaining a strong sense of professionalism and clarity.

The Goal

The goal was to develop a cohesive brand identity that:

Reflects Occam’s vision and expertise in consulting.
Creates a visual identity that can be consistently applied across all touch points.
Engages both current and future clients with a professional yet approachable design.

The Solution

I worked closely with Occam through multiple meetings and refinements to design:

Logo Design: A contemporary, minimalist logo that embodies the brand’s professional yet innovative nature.
Color Palette: A refined color scheme that balances modernity and trustworthiness.
Typography: A clear and legible typographic system that aligns with the brand’s values.
Brand Guidelines: Comprehensive guidelines to ensure consistency across all media and communication channels.

Let’s talk

Behance

2025